Michael Volkwijn — Hybrid Creative | Content, UX & Visual Designer | Photographer
I help organizations communicate clearly and creatively through content design, UX and product experiences, brand systems, websites, and visual storytelling.As a Toronto-based Hybrid Creative with 10+ years of experience, I bring together content structure, UX strategy, visual design, and photography to create clear, engaging, and scalable experiences.
Selected Work
A selection of design, UX, branding, digital, typography, and photography projects exploring how structure, visual communication, and storytelling can create meaningful experiences.
UX & Visual Design
A selection of design, UX, branding, digital, typography, and photography projects exploring how structure, visual communication, and storytelling can create meaningful experiences.
Enterprise Communication Platform UX & Service Design — TouchLogic Corp
UX / PRODUCT DESIGN • SERVICE DESIGN • ENTERPRISE SAAS
Redesigned a complex enterprise communication platform and public website by mapping end-to-end user journeys and service touchpoints, simplifying multi-channel campaign creation, and building a scalable, systems-based UX framework.
Case Study Snapshot
CHALLENGE
Complex IVR and multi-channel workflows created friction across the user journey and reduced efficiency and usability.
APPROACH
Mapped user journeys and service touchpoints, then redesigned the information architecture, workflows, and modular design system.
IMPACT
Supported a ~50% increase in post-launch engagement while improving task completion efficiency across key workflows.
Namara Technologies Brand System: Logo, Typography & Digital Identity
BRAND IDENTITY • VISUAL SYSTEM
Developed a modern logo and brand system that connected the company’s real-estate legacy with its transition toward digital services.
Case Study Snapshot
CHALLENGE
The legacy brand identity no longer reflected the company’s new digital direction.
APPROACH
Designed a scalable visual system including logo, typography, colour palette, and usage guidelines.
IMPACT
Delivered a cohesive brand framework for web, social media, and marketing applications.
Designing the Winterhouse Films Website – UX & Visual Design for a Film Studio
UX DESIGN • WEBSITE
Designed the studio’s website structure and interface to showcase film projects through a minimal, image-driven layout and intuitive navigation.
Case Study Snapshot
CHALLENGE
Film portfolios can be difficult to navigate and explore when projects rely heavily on video and imagery.
APPROACH
Created a minimal interface and clear information architecture that prioritized film, video, and visual storytelling.
IMPACT
Delivered an immersive yet intuitive website experience that emphasizes the studio’s creative identity.
Craft Delivery - Creating a new Branding system
BRANDING • MARKETING DESIGN
Developed a full brand system including logo, typography, colour palette, and marketing assets to support launch and customer awareness campaigns.
Case Study Snapshot
CHALLENGE
The new brand required a clear and recognizable visual identity for launch.
APPROACH
Designed the logo, colour palette, typography, and supporting brand assets for digital and print touchpoints.
IMPACT
Created a cohesive identity that strengthened marketing communications and customer awareness.
Photography & Visual Storytelling
Photography projects capturing people, places, performances, and creative experiences through composition, timing, atmosphere, and visual storytelling.
FITC Toronto 2025 Event Photography: Keynotes, Workshops & Conference Moments
PHOTOGRAPHY • CONFERENCE & EVENT
Captured keynote sessions, workshops, audience engagement, and candid conference moments throughout FITC Toronto 2025, creating a visual record of the event’s people, energy, and creative community.
Highlights
- Documented keynote talks, speakers, and audience engagement
- Captured workshops, networking, and candid conference moments
- Created a curated visual story of the conference experience
Highlighting Architectural Design Through Photography– J&A Residence
PHOTOGRAPHY • ARCHITECTURE
Photographed a modern-meets-traditional residential interior, highlighting architectural details, spatial flow, lighting, materials, and design decisions.
Highlights
- Captured architectural layout and spatial flow
- Highlighted interior materials, lighting, and design details
- Created portfolio imagery documenting the residential design
Odd Ones - EP Release Show Concert Photography
PHOTOGRAPHY • LIVE MUSIC
Documented the energy, performances, and audience interaction during a Toronto EP release show featuring Odd Ones, Redhanded Daniel, and Uforia.
Highlights
- Captured dynamic stage performances
- Documented audience interaction and atmosphere
- Produced promotional and portfolio imagery
Mila Thyme & Xoana One-Time Live Performance Photography
PHOTOGRAPHY • PERFORMANCE
Captured authentic moments from a one-time Toronto live performance, focusing on emotion, stage presence, movement, and audience atmosphere.
Highlights
- Documented performer expressions and stage movement
- Captured audience engagement and atmosphere
- Produced a curated concert photography series
Typography
Typographic and lettering explorations examining form, composition, visual language, and the relationship between words and images.
36 Days of Type: Exploring Abstract, Geometric & Organic Letterforms
TYPOGRAPHY • PERSONAL PROJECT
Created 36 unique typographic compositions exploring abstract, geometric, cyberpunk, synth-wave, and organic letterforms across six cohesive colour themes.
Highlights
- Designed 36 original typographic compositions
- Explored multiple visual languages, from geometric and cyberpunk to synth-wave and organic forms
- Developed six cohesive colour themes to connect the series
Visualizing Scripture Through Typography - Bible Lettering Projects
LETTERING & TYPOGRAPHIC DESIGN • COMMISSIONED & PERSONAL WORK • ONGOING PRACTICE
An ongoing lettering and typographic design practice exploring how scripture can be translated into visual form through composition, letterform, symbolism, and visual storytelling. The project brings together personal explorations and commissioned work created for clients and organizations.
Highlights
- Developed typographic interpretations of scripture through lettering and visual composition
- Created personal explorations and commissioned lettering pieces for clients and organizations
- Built an ongoing body of work spanning 2017–present
- Featured work in the Swash & Serif 7 typography exhibition
Explore More Work
Explore the full collection of UX, visual design, branding, web, typography, and photography projects.
Recent Work & Visual Stories
A look at recent photography, design projects, creative events, and visual explorations from my ongoing practice.
@makv25
A Hybrid Creative Practice
My work brings together content, UX, visual design, branding, and photography. I move between strategy and hands-on execution, creating systems, digital experiences, and visual stories that help ideas become clearer and more engaging.
Areas of Expertise
Content, UX & Digital Design
Structuring information and designing clear, intuitive digital experiences and scalable interface systems.
Brand Identity & Visual Systems
Creating visual identities, typography systems, and cohesive brand frameworks that help organizations communicate consistently.
Photography & Visual Storytelling
Capturing conferences, events, brand activations, live performances, portraits, weddings, and architectural spaces through photography.
Tools & Technologies: Figma · WordPress · Webflow · Adobe Creative Cloud · Lightroom · Illustrator · Photoshop · After Effects · Premiere Pro · Tailwind CSS · HTML/CSS · DSLR & Mirrorless Cameras · Studio Lighting